Flyers and Brochures

Flyers & Brochures

Whether you're promoting an event, introducing a new product, advertising a special offer, or sharing information about your business, custom flyers and brochures remain some of the most effective and affordable marketing tools available.

While flyers and brochures are often grouped together, they serve different purposes. Flyers are typically designed for quick communication and broad distribution. They're ideal for promotions, announcements, events, direct mail campaigns, and handouts. Brochures provide more space for detailed information and are commonly used to showcase products, services, menus, company information, and marketing presentations.

At BMD Printing, we offer both paper and premium cardstock options to help you choose the right solution for your project.

Paper Flyers & Brochures

Printed on lighter-weight stocks, paper flyers and brochures are ideal for high-volume distribution, direct mail campaigns, event promotions, and cost-effective marketing. They're perfect when your goal is to reach a large audience while keeping costs manageable.

Premium Cardstock Flyers & Brochures

For projects that need a more substantial feel and longer lifespan, cardstock flyers and brochures offer enhanced durability and a premium presentation. Popular applications include rack cards, premium promotional pieces, restaurant menus, real estate marketing, product sheets, and leave-behind sales materials.

Whether you need a simple promotional flyer, a folded brochure, or a premium marketing piece printed on heavyweight cardstock, BMD Printing provides high-quality printing solutions designed to help your message stand out.

Flyers & Brochures FAQs

Have questions about paper choices, folding, artwork or ordering? Here are answers to some of the most common questions about printed flyers and brochures.

What is the difference between a flyer and a brochure?

A flyer is usually a single, unfolded sheet used for announcements, promotions, menus or handouts. A brochure is typically folded into panels to organize more detailed information about a business, product, service or event.

What flyer and brochure sizes are available?

Common sizes include 8.5" × 11", 8.5" × 5.5" and 11" × 17". Custom sizes may also be available. The best size depends on how much information you need to include and how the finished piece will be distributed.

What folding options can I choose?

Common choices include half-fold, tri-fold, Z-fold and gate-fold brochures. The amount of content and the way you want readers to move through the information will help determine the best fold.

What type of paper should I use?

Text-weight paper works well for lightweight flyers, inserts and folded brochures. Cardstock provides a heavier, more substantial feel and is a good choice for premium handouts, menus and durable marketing pieces.

Should I choose a coated or uncoated paper?

Coated paper gives photographs and colors a smooth, vibrant appearance. Uncoated paper has a more natural finish and is easier to write on. Your choice should match both the design and how the finished piece will be used.

Can flyers and brochures be printed on both sides?

Yes. Printing on both sides gives you more room for information without increasing the finished size. Brochures are normally printed on both sides so every panel can be used.

Do you offer full-color printing?

Yes. Full-color printing is ideal for photographs, logos, illustrations and branded designs. Black-and-white printing may also be appropriate for simple informational handouts or forms.

Does my artwork need bleed?

Yes, if any background color, photograph or design element extends to the finished edge. Add 0.125" of bleed on every side and extend the artwork completely through the bleed area to prevent unwanted white edges after trimming.

How far should text be from the edge?

Keep important text, logos and contact information at least 0.125" inside the finished trim edge. Folded brochures may require additional space around fold lines to keep the layout balanced and easy to read.

What file format should I submit?

A print-ready PDF is usually the best choice. Fonts should be embedded or converted to outlines, images should be high resolution, and the document should be set to the correct size with the required bleed.

Can you help with the design?

Yes. If you don't have print-ready artwork, contact us to discuss design assistance. Providing your text, logo, photographs, brand colors and a general idea of the style you want will help the design process move smoothly.

How long will my order take?

Production time depends on the quantity, paper, folding, finishing and current workload. Contact us before ordering if your flyers or brochures are needed for a specific event or deadline.